“I didn’t have a marketing background, so I was nervous about where to start. This program explained everything in a way that actually made sense. The videos were short, the worksheets helped me take action, and the digital assistant was brilliant whenever I got stuck.” — Tia, Office Assistant, Small Consultancy Firme

"We asked one of our team members to help with the marketing — but she had no training. This course gave her structure and support. She’s more confident now, our messaging is better, and I can see we’re moving in the right direction.” — Claire, Director, Independent Retail Business

“I wasn’t sure what marketing was meant to look like — I just wanted more customers. This course helped my assistant understand what to do, and now I can see the difference. Our messages are clearer, we’re posting regularly, and we’re finally getting enquiries without me having to get involved.” — James, Plumbing & Heating Business Owner

Understand What Marketing Really Is

Get to grips with the core principles behind what makes marketing work — without the jargon or confusing theory.

Work Out Who You're Talking To

Learn how to identify different customer types and what they care about — so your marketing actually connects.

Write Clear, Confident Messages

Use easy-to-follow frameworks to write content that gets attention — from social posts to website copy.

About the Program

Level One is designed for beginners in marketing or team members who’ve been asked to ‘help with the marketing’ but haven’t been shown how. You’ll build confidence in the essentials — from understanding customers to writing better messages — through short video lessons, practical worksheets, and support from a built-in AI tool, called Your Marketing Coach Assistant, created just for this program.

Meet Your Marketing Coach Assistant

our built-in support — available 24/7. Rachael Ward, the program creator, developed this custom AI tool to guide you through each module. It’s trained only on the program content, so it knows exactly what you’re learning — and how to help. Ask it questions. Get examples. Check your work. Use it whenever you’re stuck or unsure. It won’t give you the answers — because that’s not how you learn. But it will help you think things through and make your work better.

Curriculum

6 Chapters · 32 Lessons

  1. 1

    Getting Started

    1. (Included in full purchase)

      Welcome & Getting Started

    2. (Included in full purchase)

      Your Marketing Coach Digital Assistant

  2. 2

    Chapter 1 - Get Clear on Who You’re Talking To

    1. (Included in full purchase)

      Module 1: Understanding Your Niche in Marketing 🎯

    2. (Included in full purchase)

      Module 2: The Power of Niching in Business

    3. (Included in full purchase)

      Module 3: Defining Your Company-s Niche 📈

    4. (Included in full purchase)

      Module 4: Are There Sub-Niches?

    5. (Included in full purchase)

      Module 5: What Is An Avatar?

    6. (Included in full purchase)

      Module 6: Why Do These Pain Points Exist?

    7. (Included in full purchase)

      Module 1: Worksheet

  3. 3

    Chapter 2 - Understanding What’s Really Bugging Your Customers?

    1. (Included in full purchase)

      Module 7: Customer Pain Points

    2. (Included in full purchase)

      Module 9: What Have Customers Tried Already

    3. (Included in full purchase)

      Module 10: Why The Pain Needs to Go

    4. (Included in full purchase)

      Module 11: Your Customer's Ideal Result

    5. (Included in full purchase)

      Module 12: Pain Points for Different Roles

    6. (Included in full purchase)

      Module 13: The Customer Buying Process

    7. (Included in full purchase)

      Module 14: How to Communicate at Each Stage of the Buying Process

    8. (Included in full purchase)

      Module 15: What Motivates the Persona to Buy

    9. (Included in full purchase)

      Module 16: Building Trust & Overcoming Doubt in Copywriting

    10. (Included in full purchase)

      Module 17: Content Types & When to Use Them

  4. 4

    Chapter 3: Writing Messages That Connect

    1. (Included in full purchase)

      Module 18: Writing Sales Copy - The AIDA Framework

    2. (Included in full purchase)

      Module 19: Writing Sales Copy - The PAS Framework

    3. (Included in full purchase)

      Module 20: Writing a Call to Action That Works

    4. (Included in full purchase)

      Module 21: Matching the Right Tone to Your Persona

    5. (Included in full purchase)

      Module 22: Emotion Vs Logic - What Your Customer Repsonds To

    6. (Included in full purchase)

      Module 23: How to Write a Simple Value Proposition

    7. (Included in full purchase)

      Module 24: Turning Pain Points into Messaging

  5. 5

    Chapter 4: Creating a Consistent Message Strategy

    1. (Included in full purchase)

      Module 25: The Before and After Message Method

    2. (Included in full purchase)

      Module 26: The Power of Repetition in Marketing

    3. (Included in full purchase)

      Module 27: Building a Messaging Bank

    4. (Included in full purchase)

      Module 28: How to Edit & Improve Your Marketing Message

    5. (Included in full purchase)

      Module 29: Checking If Your Message Matches the Customer Journey

  6. 6

    Wrap Up: From Foundation to Action

    1. (Included in full purchase)

      Congratulations! What's Next?

Ready to Master Small Business Marketing?

If you’ve been asked to ‘help with the marketing’ — this is your next step. Learn how to talk about the business clearly, create messages that work, and start making a real impact. Lifetime access. No pressure. Learn at your pace.

£397.00

Enroll Now